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Laura Essert

Marketing Director

Combining over a decade of experience with her passion to continuously drive the Ray White Upper North Shore and Ray White Northern Beaches brand to remain at the forefront of Sydney real estate, Marketing Director Laura Essert brings a strategic mindset, a holistic approach and forward thinking ideas to her role.

Driven and talented, she offers a multi-faceted skillset, having honed her craft across an array of diverse industries including real estate, events, education and the fast food industry. In her role of State Marketing Manager for McDonald’s Australia she led the roll out of the national marketing campaign and oversaw all media, PR and sports marketing obligations. 

With her vast experience, Laura applies her wealth of knowledge to create effective marketing strategies at a company and individual level. Utilising all marketing platforms, she ensures brand alignment across the entire organisation, oversees digital and social media marketing, design and brand creation.

Laura grew up on the North Shore, attended Barker College and is now raising her family in the area. She has an outstanding understanding of the district and what’s important to its people plus strong roots in the community. Her ultimate goal is to ensure that Ray White Upper North Shore and Ray White Northern Beaches continues to provide their clients with a world class service experience whilst utilising every tool and avenue to ensure premium results.